Defining the webs layer of White Noise

Grasping the sheer size of the Blogosphere

Technorati has over 50,000,000 blogs. The blogosphere, the mass of accumulated blogs, doubles in size every six months according to CNET research and Technorati, that’s a new blog every 0.5 seconds and 1.6 million posts per day.
Ponder these figures for a second and image the sheer amount of content that represents. 39% of the content is in English. Granted a majority of the blogs are personal diaries, daily rants and rehashed news stories. But many blogs are get rich quick, how to blog and what I call “solo web marketers” themes.
What is white noise?

Traditional definition of White Noise:
White Noise comes from Light, where white light is the sum of all the different light frequencies. It’s the sum of the colors of the rainbow if you will. White noise for sound is the sum of all audio frequencies, also called static. White noise is often used to mask sounds and noises. Picture a bar with only a couple of people. You could pick up the individual conversations. Add 10 or 20 new people, picking up individual conversations becomes far harder. Now add 500 people chatting away… You have white noise.

The Blogosphere’s White Noise:
10,000’s of thousands of blogs, covering similar topics, commenting on similar news stories, SEO techniques, affiliate marketing networks, make money blogging, etc, etc… You get the picture; it is the base of the Blogosphere White Noise: A think layer of similar redundant content, none really better than the other, but in enormous content volumes. Its this layer of content White Noise that SME’s (Small and medium enterprises) and new businesses of all kinds need to cut through in order to get a valid message across the web, to be found, and be able to peer their heads over the Blogospheres White noise fence.