Internet White Noise chews up the webs search term long tail

April 15, 2008 · Print This Article

Brief review of the Long tailLong tail of internet white noise
There are numerous blogs and articles that cover the retail and search engine theories of “The Long Tail”. The original article from Wired Magazine can be found Here. But as the graph shows, the more niche your keywords or target market is the smaller the volume, but the easier that market is to penetrate, but in order to achieve volume you have to increase the number of niche keywords or markets / products targeted.

How White Noise eats away at the long tail
Affiliate network technology and the simplicity of blogs have birthed the belief that blogging and stay at home earnings is simple and achievable by any. The reality is quite different, only 1% or 2% of blogs and affiliate sites will ever have any real financial return. So people get discouraged, efforts are placed elsewhere and the layer of White noise keeps getting thicker.

But these sites linger on the web, inactive but still there, individually capturing the occasional visitor off the vague search term. But, put together, these millions of affiliate sites and blogs manage to reap tens of millions of searches and page views. The result of this think layer of White Noise makes even the most remote of niche terms and product a bit harder to reach.

Efforts to penetrate niche markets to sustain financial return is made all the more difficult that in order to be financially profitable you need to capture or penetrate a lot more markets, products or keywords in that Long tail.

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